For online advertisers traffic quality management aims to improve campaign performance. The goal is to exclude low-quality traffic, eliminate click fraud, and improve conversion rates. Click Forensics optimizes online advertising campaigns including CPC, PPC, CPM, CPA, and CPL. For online ad networks traffic quality management helps attract and retain advertisers, increase overall ad spend and increase eCPM. For online publishers traffic quality management will attract and retain advertisers and ad networks to increase ad spend and earnings-per-click. Click Forensics has partnered with Yahoo! Click Forensics is the leader in eliminating click fraud and is the publisher of the Click Fraud Index and the founder of the Click Quality Council.